Masters Program
The last 2 rounds of Masters courses sold out in just a few days after opening enrolment. We are currently in the middle of Jan-March courses. They are bringing the best of the best together to Master their skills and level up!
The Master's program has 4 separate in-depth courses: Business, Technique, Color, Cut & Style. Each course lasts 3 months and includes 6 live trainings with special industry powerhouse presenters and IBE mentors.
Acceptance into the IBE Master’s program is done by application only. If accepted you can choose to enroll in up to a maximum of 2 courses at a time.
Once all 4 Master Courses are completed, you will be considered an “ELITE IBE Artist” and have the “ELITE” designation on the IBE stylist locator map and the skills to back it up!
We have a private Master's community inside the IBE mobile app, only those with Master credentials will have access. All Master courses will be recorded and posted here for re- watching in case you missed the class.
Our next Master's courses will kick off in May. If you missed the chance to get into the class you wanted in the current schedule you do not need to apply again, we will be in touch. If you have not applied you can click the application below. Once accepted we will send you an access code to enroll in the May courses. Enrollment for the May round will be opening the first few weeks in March.
All course pricing and dates are listed below.
IBE® Masters ApplicationMay Enrollment
Business
May 3rd and 17th
June 14th and 28th
July 12th and 26th
Business B classes held on the following Mondays
May 10th and 24th
June 7th and 21st
July 5th and 19th
You will be required to view all Zoom trainings. It is not required to be in LIVE attendance, but it is highly recommended to get the most out of your course. There will be accountability for each training based on the topic. This may include but not be limited to; journaling, dedicated practice, assignments, correspondence with a mentor, etc.
Meet Your Business Educators
Real Business Owners
@realbusinessowners
These serial entrepreneurs are the co-owners of 5 businesses and host a top-rated weekly podcast. They are known for their real talk and winning advice for new entrepreneurs on how to achieve success and push through the difficult times.
Beating the burnout:
Finding motivation to push through and stand out.
Julie Turner
@hairbyjulieturner
Julie has been a stylist BTC for 26 years and a salon owner for 18 years. I am an extension specialist that loves to find ways to work less, have more time for my family and profit more. My true north is to help other stylists find ways to live a more fulfilling and balanced life by adopting boundaries and showing up as they truly and authentically are. Julie's experience in the industry as a successful salon owner gives her a valuable perspective that will change the way you look at growing your business.
Ready or not?
The transition from solo stylist to growing with an assistant.
Natasha Djelaj
@hairby_natashadjelaj
Natasha is a hair extension specialist from Detroit Michigan and has been doing extensions since 2006. She mastered the marketing strategies necessary to expand her business and tripled her extension clientele.
Attracting and building an IBE extension clientele:
Identifying your ideal client and learning how to market to them.
Shawna Hines
@shawna.hines
Shawna is a 7x certified extensionist and is a self-proclaimed "hair extension snob"! She has been in the hair industry for over 20 years and is still passionate about what she does. She helped establish the Crown Collective Idaho, which provides continued education and support for beauty professionals. She is a salon owner in Meridian Idaho and is a Mentor/Educator for IBE.
Playing the numbers game:
Building systems for a profitable business.
Lainee Biehl
@laineebiehlproductions
Lainee has spent 11 years as a photographer, videographer, and own’s her own content creation company. She also has spent 7 years specializing in social media management. Lainee has worked with many leaders in the hair industry and has been privileged to learn from their expertise. She’s grown a love and passion for the hair industry on an entirely different level. From the very beginning, Lainee has been side by side with IBE®️ producing all their digital media from filming video courses, photoshoots and product photography. Lainee has an incredible passion for all things creative within the industry.
The secrets of photography:
Learning the art of photographing your clients.
Dan Polhamus
@danpolhamus
Dan has been in the beauty industry since 2007 as a digital marketing, e-commerce, video production and strategic branding specialist for prominent brands such as Sam Villa, Behindthechair.com, AIIR Professional and Hairbrained to name a few. Dan has also worked with multiple platform artists and educators, producing content for some of the top education websites in the world. Some of the educators he has worked with are Sam Villa, Ahn Co Tran, Larisa Love, Sally Hershberger, Jenny Strebe, Zach Mesquit, Linh Phan, Chris Appleton, Briana Cisneros, Stephanie Brinkerhoff and many more… Dan has served as Vice President of Digital Marketing for many of the brand mentioned above, focusing on improving SEO, and we are lucky enough to have him bring his vast knowledge and expertise to our IBE Master Family!
Showing up and being seen:
Learn actionable steps that you can implement to increase your local search results and get your ads in front of the right customers to grow your business.
Colorist
May 5th and 19th
June 2nd, 16th and 30th
July 14th
Color B classes held on the following Wednesdays
May 12th and 26th
June 9th and 23rd
July 7th and 21st
You will be required to view all Zoom trainings. It is not required to be in LIVE attendance, but it is highly recommended to get the most out of your course. There will be accountability for each training based on the topic. This may include but not be limited to; journaling, dedicated practice, assignments, correspondence with a mentor, etc.
Meet Your Colorist Educators
McKenzie Turley
@hair.extension.queen
Y'all know her by now! McKenzie is the Creator and Founder of IBE and launched the company one year ago in September 2019. Since then she personally mentored over 500 stylists and started a world-wide phenomenon in the process!
The art of communication:
Breaking down the consultation and creating a game plan.
Tori Johnston
@torijohntstonstyling
Tori is a talented stylist and suite owner in Tulsa OK. Extensions are her true passion and she has created a successful clientele based upon combining her technical skills in coloring and hand-tied extension work. She has set the bar high for IBE stylists and is known for her flawless flip-ups and seamless color.
All-in-one:
Rooting the wefts after install and refreshing faded extensions.
McKenzie & Jasmin
--
Jasmin's (or Jazz) truest passion is educating and lifting up other sylists. She has continued educating behind the chair, in the salon, and as a guest artist to the same Paul Mitchell School she graduated from and eventually instructed at. Mckenzie -- ya'll know her by now! McKenzie is the Creator and Founder of IBE and launched the company one year ago in September 2019.
Corrections and Extensions:
Learning how to combine color correction work and installation of extensions all in one appointment for maximum efficiency and results.
Cassadi Currier
@hairbycassadi
A New York native with a passion for all things art, Cassadi is a self proclaimed hair nerd driven by education. 7x extension certified, she is a Mentor/Educator for IBE. Her clientele is exclusively color with extensions and she thrives working behind the chair making women feel beautiful.
Rockin’ the reds:
Techniques and processes to create the most requested fiery hues.
Jasmin Khan
@itsjazzdarling
Jasmin (or Jazz) truest passion is educating and lifting up other stylists. She has continued educating behind the chair, in the salon, and as a guest artist to the same Paul Mitchell School she graduated from and eventually Instructed at. Blessed with endless patience she started out as a color correction and cut specialist which lead her to her true calling as an extension specialist and Mentor/ Educator for IBE.
Creating the perfect bronde:
Utilizing placement and color theory to achieve this look.
Carly Zanoni
@the.blonde.chronicles
Carly is a force in the beauty industry and is known for her incredible education on both her IG and her online platform @the.bcu. She has a true passion for elevating the beauty industry and sharing her knowledge with others. With the training of many world-renowned colorists, Carly has continued to develop her skills and perfect her techniques. When she is not educating, she is working behind the chair in her salon suite in beautiful Del Mar, CA.
Dimensional blonding:
Learning the placement and technique used to create a lived-in blonde.
Technician
May 4th and 18th
June 1st, 15th and 29th
July 13th
Technique B classes held on the following Tuesdays
May 11th and 25th
June 8th and 22nd
July 6th and 20th
You will be required to view all Zoom trainings. It is not required to be in LIVE attendance, but it is highly recommended to get the most out of your course. There will be accountability for each training based on the topic. This may include but not be limited to; journaling, dedicated practice, assignments, correspondence with a mentor, etc.
Meet Your Technician Educators
Rachel Nixon
@handtiedstitchqueen
Rachel has been doing extensions since her career in the beauty industry began over 20 years ago. She has worked as an educator for a hair color line and is extremely experienced with coloring extensions as well as natural hair. She is a owner of the hand-tied weft company Everything Hand Tied and is also a Mentor/ Educator for IBE.
A Flawless Foundation:
Dialing in your bead work for that comfortable, flexible install.
Brittnee Palmer
@feathered.mane
Brittnee has been part of this industry for 14 years a licensed cosmologist. She works behind the chair as a full-time stylist with an extension and color clientele. She is an IBE mentor and known for her flawless stitch work and technical abilities. She worked next to Mckenzie in the salon for years and was snatched up as an IBE educator as soon as the program began.
Stitching 2.0:
Increasing your speed and creating the perfect start and finish to your row.
Nicole Bencurik
@nicole.refinery208
Nicole has over 20 years of experience in the industry and is the co-owner of Refinery208 in AZ. She also owns the salon suites called The Studio AZ. She is a hand-tied hair junkie and is certified in multiple methods, using only IBE for her guests. She is also a Mentor/Educator for IBE. Helping stylists grow in their business is a passion of hers and she thrives on being an educator.
Perfecting your placement:
Determining placement and utilizing unique options for special extension needs.
Shawna Hines
@shawna.hines
Shawna is a 7x certified extensionist and is a self-proclaimed "hair extension snob"! She has been in the hair industry for over 20 years and is still passionate about what she does. She helped establish the Crown Collective Idaho, which provides continued education and support for beauty professionals. She is a salon owner in Meridian Idaho and is a Mentor/Educator for IBE.
Moving on up:
Becoming more efficient with move-ups and increasing your speed.
Jasmin Khan
@itsjazzdarling
Jasmin (or Jazz) truest passion is educating and lifting up other stylists. She has continued educating behind the chair, in the salon, and as a guest artist to the same Paul Mitchell School she graduated from and eventually Instructed at. Blessed with endless patience she started out as a color correction and cut specialist which lead her to her true calling as an extension specialist and Mentor/ Educator for IBE.
Fine Hair? We Don't Care:
Making proper adjustments for a healthy sustainable install on fine hair.
McKenzie Turley
@hair.extension.queen
Y'all know her by now! McKenzie is the Creator and Founder of IBE and launched the company one year ago in September 2019. Since then she personally mentored over 500 stylists and started a world-wide phenomenon in the process!
Troubleshooting:
Identifying common mistakes and adjusting your technique to solve issues.
Cut & Style
May 6th and 20th
June 3rd and 17th
July 1st and 15th
Cut & Style B classes held on the following Thursdays
May 13th and 27th
June 10th and 24th
July 8th and 22nd
You will be required to view all Zoom trainings. It is not required to be in LIVE attendance, but it is highly recommended to get the most out of your course. There will be accountability for each training based on the topic. This may include but not be limited to; journaling, dedicated practice, assignments, correspondence with a mentor, etc.
Meet Your Cut & Style Educators
Andrew Carruthers
@andrew.carruthers
Andrew has helped shape the world of cutting hair. His unique teaching style is apparent to anyone who has had the privilege of listening to him educate. His approach to education is all about connecting with the stylists and offering them the tools necessary to build a fulfilling and long-lasting career.
Creating Movement:
Learn new techniques to improve your extension cutting and blending.
Jasmin Khan
@itsjazzdarling
Jasmin (or Jazz) truest passion is educating and lifting up other stylists. She has continued educating behind the chair, in the salon, and as a guest artist to the same Paul Mitchell School she graduated from and eventually Instructed at. Blessed with endless patience she started out as a color correction and cut specialist which lead her to her true calling as an extension specialist and Mentor/ Educator for IBE.
Braid Upgrade:
Learn braiding techniques to compliment and lift your extension styles.
Nicole Bencurik
@nicole.refinery208
Nicole has over 20 years of experience in the industry and is the co-owner of Refinery208 in AZ. She also owns the salon suites called The Studio AZ. She is a hand-tied hair junkie and is certified in multiple methods, using only IBE for her guests. She is also a Mentor/Educator for IBE. Helping stylists grow in their business is a passion of hers and she thrives on being an educator.
The Art of Cutting Extensions:
Connecting the disconnect and using the proper tools.
Shawna Hines
@shawna.hines
Shawna is a 7x certified extensionist and is a self-proclaimed "hair extension snob"! She has been in the hair industry for over 20 years and is still passionate about what she does. She helped establish the Crown Collective Idaho, which provides continued education and support for beauty professionals. She is a salon owner in Meridian Idaho and is a Mentor/Educator for IBE.
Product dos and don’ts:
You’re only as good as the products you work with.
Carla Pagan
@bycarlamarcelle
Working in the beauty industry was destined for Carla even as a child. Her mother was a trailblazer in the 90's Cleveland nail scene and encouraged Carla to pursue her passion and early talent for hair. After obtaining her Bachelor's degree from Kent State University, Carla pushed further to receive her Advanced Cosmetology degree from Brown Aveda Institute in greater Cleveland. Carla's expertise in hair extensions, hair color, and styling has been commissioned by entertainment producers, athletes, celebrities, and on-air talent across the country. She is also a L'OREAL Mizani Artist and texpert.
Textures and curls:
Cutting and styling techniques for curly extensions.
Shawna Hines
@shawna.hines
Shawna is a 7x certified extensionist and is a self-proclaimed "hair extension snob"! She has been in the hair industry for over 20 years and is still passionate about what she does. She helped establish the Crown Collective Idaho, which provides continued education and support for beauty professionals. She is a salon owner in Meridian Idaho and is a Mentor/Educator for IBE.
Top it off:
Incorporating the use of toppers into your IBE service.